Marketing strategy focuses on who to go after and what to offer. The Go-to-Market and Product Launch plans and programs focus on how to...

Market segmentation delivers strategic value. It is used to identify groups of customers, prioritize which groups to address, and craft...

Use these planning ideas to develop a flexible launch plan and set of processes across your organization.  Design your product launch timeli

Overview: This blog post content is part of recent document that is available on my website. For the full document, go to my website on...

Overview: This blog post content is part of recent document that is available on my website. For the full document, go to my website on...

Overview: This blog post content is part of recent document that is available on my website. For the full document, go to my website on...

Overview: This blog post content is part of recent document that is available on my website. For the full document, go to my website on...