THOMAS G. EID
MARKET INSIGHTS, PRODUCT PLANNING,
GO-TO-MARKET STRATEGY
Strategy and Planning
Documents in this section provide methods for you to develop your business and marketing strategy and plans.
Create your Marketing Strategy
In today's competitive marketplace a strategy that ensures a consistent approach for your product or service is critical. Successful organizations develop and implement their business and marketing strategies together.
To create a winning marketing strategy, always start from your customer’s perspective. Evaluate your marketing actions through your customers’ eyes to build stronger relationships and trust.
Go-to-Market Planning Elements
A product launch is both exciting and a well-prepared series of coordinated programs and steps. Have your full organization knowledgeable and committed to the responsibilities that are required and the target dates for completed actions up to, and the day of, the launch.
The Go-to-Market plan and programs are a component of the overall marketing strategy and focuses on how to make it happen.
Key to your go-to-market plan and programs is to align the customer’s needs with your sales and marketing programs and tactics.